IVM is a leading partner of the “Green Pea” project


An official partner of the world’s first Green Retail Park dedicated to sustainability, beauty and respect, which will open on 8 December 2020 in Turin

LISSONE, 16 October 2020 – The world’s first Green Retail Park will officially open in Turin on 8 December 2020: it is called “Green Pea”.

This one-of-a-kind project is dedicated to sustainability, beauty and respect.

Green Pea is a futuristic place created to give life to a new way of consuming: where the act of purchasing will allow every person and company to be a part of the change.

The motto is clear, “From duty to beauty”: 15,000 square metres dedicated to changing the relationship that we each have with energy, movement, home, office, clothing and leisure time.

The initiative brings together leading Italian and international brands with the shared desire to build a new, more environmentally aware world committed to the environment and respect for people.

IVM is an official partner of Green Pea and a leading player – the only one from the office furniture industry – with an exhibition space set up inside the centre and dedicated to our “green” version of “Made In Italy”: high quality products designed for sustainable use and made with the latest technologies in harmony with nature. Products that embody Italian beauty and style, made to last, with full respect for the environment and society.

“We are very proud to be at the forefront of this important project,” explained Enrico Vergani, CEO of IVM, “because we believe that sustainability is a fundamental factor for Italian companies to navigate the current global market. We need to be aware of our role in the planet and that being a manufacturer means having to adopt responsible and sustainable practices to protect the environment, improve the wellbeing of people and quality. At IVM, we have always invested in innovative materials, eco-friendly technologies and renewable energy sources because we believe that building our future means making the right choices today.”

IVM is pleased to invite everyone to visit Green Pea from 8 December 2020. Our exhibition space is located on the first floor of  the building, the “GP 1” dedicated to home living & design.

To support this initiative, a well-defined communication plan will be launched in the coming weeks in response to the investments in targeted content that are already in the pipeline, and that will allow all our stakeholders and our community to stay informed on IVM’s exciting new adventure.